Please answer each of the following three questions. Each essay question should be 2-3 double spaced pages. Answer one from each 1, 2, and 3 questions.
1) Answer 1a “OR” 1b:
1a. Livingstone proposes rethinking binary understandings of “publics” and “audiences” in understanding the significance of the in media in democracies. Define three pairs of these binaries (see the article and/or the lecture slide, e.g. collective/individual, rational/emotional, etc). She proposes civic culture as a concept that breaks down these binaries. What is civic culture? How does civic culture loosen the three pairs of binaries you have chosen? Choose a media example not shown in lecture or section to illustrate civic culture and how it breaks down one public/audience binary.
1b. Drawing from Ouellette/Hay and lecture, define governmentality and how it applies to neoliberalism. Include in your definition the role of the state and markets under neoliberal ideologies, the proposed solutions to social problems under neoliberalism, and the types of responsibilities and obligations of citizens under neoliberalism. Choose a media example (not discussed in the readings, lecture or section) to examine the ways in which it promotes and/or challenges neoliberalism.
2) Answer: According to Boyle, how has copyright law constricted creativity in music? How have these laws impacted African American musicians? Analyze the creative value of sampling in an example of your choice OR from one of the following (The Black Lantern Video, Franklin Lopez Video, Mixtape, Inc. Documentary (available on ereserve.)) Boyle offers specific changes to copyright. Which change do you think is most significant and why?
3) Andrew Ross argues for the importance of uniting labor and consumer activism to more effectively exploit the power of global consumer brands to address issues of labor exploitation and environmental destruction. Identify the priorities of anti-consumer activists and what they could learn from anti-sweatshop activists, according to Ross. Identify the priorities of anti-sweatshop activists and what they could learn from consumer activists, according to Ross. Use the documentary No Logo, Brands, Globalization, Resistance and one other example not shown or discussed in lecture or section to illustrate your points.
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