Zara Strategic Analysis in Australia

Q: Who Am I Buying These Study Materials From?

Passing Grades is a marketplace. You are purchasing from an individual vendor while we facilitate payment and delivery.

Q: Does Passing Grades Offer Free Study Materials?

Yes, sellers on Passing Grades have uploaded free materials available at no cost.

Add To Favorites

Share this item

Zara Strategic Analysis in Australia

Company Background

Zara is the market leader in the fast fashion industry as it continues to grow with sector expansion. The company is owned by Inditex Group, the leading global textile industry, with headquarters in La Coruna in Spain. Zara, founded in 1975, is the flagship brand of Inditex Group and focuses on the fast fashion retail space. Zara has slowly grown into its market leadership position with effective strategic decisions. The company retails several products including clothes, accessories, beauty, perfumes, swimwear, and shoes. The fashion industry and the fast fashion sub-sector that the retailer operates in are highly fragmented with several players. Hansen (2015) claim that the ability of the firm to remain proactive in picking trends in the industry is the primary reason for the success of the company.

Mission

The mission statement of Zara is “to give customers what they want, and get it to them faster than everyone else.” The mission statement has two notable parts. The first element promises to meet the needs and desires of buyers with high-quality products. The second part is the fast delivery of fashion products from development to consumers faster than competitors. That resonates with the basic business model of fast fashion. The industry involves providing consumers with high-quality fashion products at a lower price as compared to high-end brands (Bhardwaj & Fairhurst, 2010).

Contact the Seller

Please Sign In to contact this seller.

👎 Report Copyright Violation

Frequently Asked Questions

What Do I Get When I Buy This Study Material?

When you buy a study material on Passing Grades, an instant download link will be sent directly to your email, giving you access to the file anytime after payment is completed.

Is Passing Grades a Trusted Platform?

Yes, Passing Grades is a reputable students’ marketplace with a secure payment system and reliable customer support. You can trust us to ensure a safe and seamless transaction experience.

Will I Be Stuck with a Subscription?

No, all purchases on Passing Grades are one-time transactions. You only pay for the notes you choose to buy, with no subscriptions or hidden fees attached.

Who Am I Buying These Study Materials From?

Passing Grades is a marketplace, which means you are purchasing the document from an individual vendor, not directly from us. We facilitate the payment and delivery process between you and the vendor.

Does Passing Grades Offer Free Study Materials?

Yes, sellers on Passing Grades have uploaded numerous free test banks, exams, practice questions, and class notes that can be downloaded at no cost.