Test Bank for Business Research Methods 9th Edition Zikmund

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Business Research Methods 9th Edition Test Bank

1. Data, information, and intelligence all have the potential to create value to the firm through better decision making.

True False

2. Data are a subset of market intelligence.

True False

3. Relevant data are facts about things that cannot be changed.

True False

4. Timely data are the most current data.

True False

5. Knowledge cannot be managed.

True False

6. One way to describe business research is to categorize it based on the four possible functions it serves in business: foundational, testing, issues, and validation.

True False

7. The purpose of a decision support system is to store data and transform data into information that is easily accessible to managers.

True False

8. The goal of a CRM system is to describe customer relationships so that managers can access information themselves.

True False

9. A decision support system requires databases and software.

True False

10. A data warehouse is the multitiered computer storehouse of current and historical data.

True False

11. Input data can come from internal sources of the organization, but not from external sources.

True False

12. Proprietary marketing research is available to anyone via the Internet.

True False

13. An organization's salesforce frequently provides important business intelligence information.

True False

14. Modern technology provides new ways of tracking human behavior.

True False

15. Scanner data is collected at store checkout counters.

True False

16. Tracking a person's Internet surfing behavior is illegal.

True False

17. Types of databases include statistical databases, financial databases, and video databases.

True False

18. Foxnews.com is an example of a content provider on the World Wide Web.

True False

19. A key word search entails all information gathering designed to detect changes in the external operating environment of the firm.

True False

20. Data and information can be delivered to consumers or other end users via pull technology or push technology.

True False

21. Facts or recorded measures of certain phenomena (things or events) are known as

A. data

B. information

C. market intelligence

D. knowledge

E. value

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