COMM 121 – University of Massachusetts Amherst (UMass Amherst) – 2026 – Midterm 1 Practice Questions with Correct Answers

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COMM 121 – University of Massachusetts Amherst (UMass Amherst) – 2026 – Midterm 1 Practice Questions with Correct Answers Introduction This document contains practice questions and correct answers for COMM 121 Midterm 1 at the University of Massachusetts Amherst. It covers key concepts including mass media, media technologies, democracy, media economics, social media, technological determinism, the history of the Internet, convergence, media industries, and communication theory. The material is organized in a question-and-answer format, making it useful for exam preparation and review of the course's foundational topics. It also includes definitions, true/false questions, and concept-based explanations aligned with the midterm syllabus. Exam Questions and Answers Print Revenue --- correct precise answer ---2/3rds advertising, 1/3rd purchase price Commercial Broadcast TV or Radio Revenue --- correct precise answer ---close to 100% ad revenue Cable TV Revenue --- correct precise answer ---approx. 52% affiliate fees, 45% ad revenue

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