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  • BUSI 3250 Auburn Exam 3 Study Guide 2023

BUSI 3250 Auburn Exam 3 Study Guide 2023

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BUSI 3250 Auburn Exam 3 Study Guide 2023 BUSI 3250 Auburn Exam 3 Study Guide 1. marketing to millennials: 5 paradoxical trends: 1. amortality 2. shareconomy 3. cloaking 4. predictable consumer behavior 5. serendipity 2. amortality: anti-aging trends for millenials 3. shareconomy: also called shortcut society - MOOCs, uber, airbnb, renting your car to someone else 4. cloaking: creation of private pages or closed groups on social media sites such as facebook, desharing & unselfies 5. predictable consumer behavior: analyzing data to improve marketing 6. serendipity: enjoying surprised through coincidental discovers on social net- works though surprise boxes of cosmetics & skin care products, monthly subscrip- tions for dog items, makeup or clothes 7. environmental scanning: procedure in which the firm scans the world for changes in the environmental forces that might affect it (broader than market screening) ex: world threats & opportunities 8. market screening: modified version of environmental scanning in which the firm identifies desirable markets by eliminating the less desirable ones

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    01 August 2023

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    29 September 2025

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    BUSI 3250 Auburn Exam 3 Study Guide 2023

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