Introduction
Art is significant in myriad ways. It is inescapable and necessary in people’s lives and that is the core reason as to why art has always been there for centuries. This paper presents a private collection of twelve art objects from Company X in London. The art collection has been commissioned by Mr. X, who is the chief executive officer of Company X. The company is one of the biggest real estate firms in Europe, having its headquarters in Vienna, Austria.
The firm’s niche is luxury properties and has acquired its success through mergers and acquisitions. Currently, it has partnered with a premier auction house where they hope to sell the collection of art. For a long time, Company X has showed immense interest in art drawing from the fact that the owner is a great enthusiast of artworks. There are many people in the United Kingdom who are interested and value art so much. For this reason, the CEO, Mr. X has organized an art collection in the UK for his VIP customers. However, the event is open for anyone who is interested to attend the art collection.
Background information
The event will take place at Art Gallery Peterborough (AGP). AGP is a non-profit gallery that is dedicated towards exhibiting and collecting visual works of art. The mission of the organization is connecting real estate and fine art. It is thus apparent that the mission of the art collection and the organization align.
As an exhibition venue having multiple educational programs, the AGP will be able to present different kinds of visual art experiences and explorations that will stimulate and expand public perception regarding art as part of life and the welfare of the community.
Theme
The main theme of the collection is significance of fine modern or rather contemporary arts in selling of real estate properties. The aim of the collection is building up an art collection of carefully selected high quality art. Fine art was chosen against decorative art due to its value in the community. Decorative and fine art can have the same price, however, fine art appreciates over time. On the contrary, decorative art depreciates over time.
For this reason, the art collection event will be used to encourage real estate buyers to invest in fine arts and not purchasing decorative interior art pieces for their home since fine art has more value in relation to investment and uniqueness. Here the mission is to promote creativity, ideas to different types of fine arts, andto inspire appreciation for arts and culture in real estate people. The event will be of great significance in bringing attention to affordable local UK fine art.
Mission
The mission of the art collection is presenting an aesthetic series of art that advance creative innovation, experimentation, and scholarship within visual arts. Also, the art collection is committed towards popularizing and promoting arts from local UK artists. Moreover, the art collection is organized in order to promote engagement between art and the real estate venture. Apart from using art to enhance design in decoration and interior items, through such events, company X will also be able to connect real estate and fine art together.
Purpose
The primary purpose of the collection is to showcase how art can be integrated in design of various contemporary luxurious properties. The purpose of the event is to showcase the collection to the clients who purchased the luxurious properties from company X. it also aims at attracting potential clients who are considering to buy home needs new arts to hang on their wall.
The target audience for the venture are hotels and furnished apartments owners. Through the exhibition, the hotels and furnished apartments can find arts for their new and future property that can harmonies the interior of the house.
Vision
The vision of the art collection is “Inspiring and challenging the community through art.” The event will be a place whereby people will have the chance to gather and engage as a community within the common interest of exploring art. Through this particular event, the company will be able to promote art and depict it as a cornerstone of the community creativity and development. Also, the event will set place as a platform that promotes art and other sectors of art appreciation for the local community.
Design of the collection, Curatorial drive and rationale behind the collection
The chosen design for the collection is fine art. Fine art are characterized by their ability to provoke emotions and generate intellectual responses among the audience. The benefactor for this art collection is a business man who is interested in fine art. Moreover, his venture revolves around real estate business. He organized the event with the intention of bringing attention to the real estate industry and in addition be able to engage fine art with designs of real estate properties. The chosen collection showcases differences in art pieces in terms of genre, period and price.
The art collection was solely based on fine art because of its every appreciating value. It is clear that the value of decorative art depreciates over time while fine art’s value does not. Also, clients buy fine art for its intrinsic artistic value which is a key tool in representing culture and values within the society. Moreover, the fact that fine art has an interesting dimension and emotional touch will make it to be appreciated more over time.
Also, this particular design of collection was chosen because real estate customers often seek the type of art that will enhance the aesthetic value of their products. Through this particular collection and exhibited art forms, the local residents can have the chance to showcase their experience. It is also a form of entertainment since the exhibition will be open to public free of charge.
Significance
The art collection will be of great significance to the company since it will provide an avenue for the company to demonstrate commitment to art and culture. This is important for the company since it is the goal of the company to showcase how art is an integral part of the company and how art influences the social and cultural profile of the company. In many of his speeches, the benefactor has been noted stating that promoting contemporary art is part of Company X’s wider commitment to culture. The company perceives itself with the duty to expand its collection.
The reason behind this is the fact that a lively collection and one that promotes culture is characterized as a collection that incorporates and communicates the latest developments in art. The acquisitions consist principally of art by distinguished UK contemporary artists, but also include art by young artists. The purchase of ‘young’ art in particular by artists in UK contributes to a conscientious policy of support and is part of the company’s Corporate Social Responsibility. The people who will attend the art collection have opportunities to be familiar with aesthetic concepts associated with contemporary art in the course of their normal working day.
The relationship between art and real estate
There is a close relationship between fine art and real estate even if the relationship does not seem apparent. One of the vivid relationship between the two is that they both enhance the value of each other; art sells real estates and similarly, real estate sells art. There have been long established links between property and art. Research shows that fine art and real estate markets are both growing rapidly. A similarity between the two is that they both exhibit the characteristics of international wealth markets. Also, fine art has developed into an asset class, just like real estate.
For a long time, there has been a close relationship between real estate and art since they both benefit each other. It is apparent that art adds a certain kind of friendly and appealing atmosphere to a home. Creation of such an atmosphere is paramount importance towards successful sale of a property in particular, a real estate. Highly priced items such as the selected fine items are common among luxury real estate buyers. Usually, the target customers of real estates are the same target customers for fine art.
Therefore, integrating the two products will be beneficial for the business. Even though there is a possibility that there is no much sale can be made during the exhibition, the collection is meant to act as a means of creating exposure and advertising the products as well as promoting artists from the UK. This collection will present an event whereby the individual customers of individual products will have a chance of experiencing the advantages of other products. In this way, some fine art customers can be attracted to the real estates and the vice versa.
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