If you're a marketing student currently studying the Principles of Marketing, 19th Edition by Philip Kotler, Gary Armstrong, and Sridhar Balasubramanian, you know how much content is packed into this foundational course.
From customer value strategies to digital marketing trends and global marketing, the 19th edition offers a deep dive into modern marketing. When students are preparing for marketing exams, the whole period can feel overwhelming.
In this article, you'll discover how to study smarter (not harder) using one of the most effective tools available: the official test bank for principles of marketing. Moreover, we’ll show you where to get a sample and how it can boost your grades fast.
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Why Principles of Marketing by Kotler and Armstrong
Kotler and Armstrong's Principles of Marketing is the gold standard in marketing education—used in business schools around the world. The 19th edition, newly updated, helps students:
- Master key marketing challenges
- Create value-driven strategies
- Understand how digital technologies shape brand experiences
- Build meaningful customer connections
While the textbook is brilliant at teaching concepts, it’s also packed with chapters, theories, case studies, and frameworks. And when midterms or final exams arrive, many students find themselves struggling to remember it all.
Why use a Test Bank in Preparing for an Exam
A test bank is a collection of official exam-style questions that align directly with the textbook’s chapters and learning objectives.
These aren’t just random practice questions—many professors actually pull questions directly from the publisher's test bank to create their quizzes and exams.
That means using the test bank is like seeing the blueprint of your exam ahead of time. In this way, the student will know the structure of the questions and how to answer them. You will be surprised to find out that some marketing exam questions come straight as they are from Kotler’s Principles of Marketing.
What’s Inside the Principles of Marketing, 19th Edition Test Bank?
- More than 2,000+ exam-quality questions and answers covering all the 20 chapters
- Multiple choice, true/false, and scenario-based questions
- Questions aligned with key topics:
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- Creating Customer Value and Engagement
- Analyzing the Marketing Environment
- Consumer & Business Buyer Behavior
- Marketing Strategy and the 4Ps (Product, Price, Place, Promotion)
- Digital Marketing & Social Media
- Global and Sustainable Marketing: Social Responsibility and Ethics
- Test bank answer key included for fast learning and practice
- Ideal for exam prep, self-assessment, and marketing exam group study
Why Marketing Students Prefer This Test Bank
Using this test bank does not mean cutting corners but rather understanding what’s expected of students in order to time wisely. Here’s why it works:
- Study efficiently with focused, exam-relevant practice
- Apply textbook knowledge to real-world scenarios
- Reinforce concepts and key marketing frameworks
- Boost your confidence and exam performance
Where to Get the Principles of Marketing, 19th Edition Test Bank
PasingGrades offers the complete test bank used by instructors to create real exams. On the platform you can instantly download the test bank in pdf format.
Download the complete test bank (PDF) for Principles of Marketing, 19th Edition by Kotler.
Or get a free sample of Chapter 1 questions here Chapter 1 Marketing: Creating Customer Value and Engagement.
Final Tips to Ace the Marketing Course
- Read the book, but practice with real questions from the test bank to retain key ideas
- Use spaced repetition (a few questions each day)
- Form a study group and quiz each other using the test bank for Principles of Marketing.
- Focus on high-yield chapters based on your syllabus
Sample Question from the Test Bank
Chapter 1 Marketing
1) Which of the following is NOT an accurate description of modern marketing? A) Marketing is the creation of value for customers.
B) Marketing involves managing profitable customer relationships.
C) Marketing emphasizes selling and advertising exclusively. D) Marketing involves satisfying customers' needs.
E) Marketing is building value-laden exchange relationships with customers. Answer: C
AACSB: Analytical thinking
Skill: Concept
Objective: LO 1.1: Define marketing and outline the steps in the marketing process. Difficulty: Moderate
2) According to management guru Peter Drucker, "The aim of marketing is to ."
A) maximize profits of the company
B) emphasize customer wants and not customer needs
C) make selling unnecessary
D) fulfill unrealistic customer expectations
E) sell products Answer: C Skill: Concept
Objective: LO 1.1: Define marketing and outline the steps in the marketing process.
Difficulty: Easy
3) Marketing is defined as a social and managerial process by which individuals and organizations obtain what they need and want through .
A) research and development
B) innovation and creativity
C) manufacturing efficiencies D) value creation and exchange E) sales and revenue creation Answer: D
AACSB: Application of knowledge
Skill: Concept
Objective: LO 1.1: Define marketing and outline the steps in the marketing process. Difficulty: Moderate
4) According to the five-step model of the marketing process, which of the following is the final step in creating value for customers?
A) designing a customer-driven marketing strategy
B) understanding the marketplace and customer needs
C) constructing an integrated marketing program that delivers superior value
D) building profitable relationships and creating customer delight
E) capturing value from customers to create profit and customer equity
Answer: E
Skill: Concept
Objective: LO 1.1: Define marketing and outline the steps in the marketing process.
Difficulty: Moderate
5) According to the five-step model of the marketing process, a company should
before designing a customer-driven marketing strategy. A) determine how to deliver superior value to customers B) build profitable relationships with customers
C) use customer relationship management to create full partnerships with key customers
D) understand the marketplace and customer needs and wants
E) construct an integrated marketing program
Answer: D Skill: Concept
Objective: LO 1.1: Define marketing and outline the steps in the marketing process. Difficulty: Moderate
6) Marketing is managing profitable customer relationships. Answer: TRUE
Skill: Concept
Objective: LO 1.1: Define marketing and outline the steps in the marketing process. Difficulty: Easy
7) are human needs that are shaped by culture and individual personality. A) Necessities
B) Wants
C) Demands
D) Values
E) Exchanges Answer: B Skill: Concept
Objective: LO 1.2: Explain the importance of understanding the marketplace and customers and
identify the five core marketplace concepts. Difficulty: Easy
8) When backed by buying power, wants become . A) social needs
B) demands
C) physical needs
D) self-esteem needs E) exchanges Answer: B
Skill: Concept
Objective: LO 1.2: Explain the importance of understanding the marketplace and customers and identify the five core marketplace concepts.
Difficulty: Easy
9) Needs include all of the following EXCEPT . A) food
B) knowledge
C) affection
D) the newest iphone
E) belonging
Answer: D Skill: Concept
Objective: LO 1.2: Explain the importance of understanding the marketplace and customers and identify the five core marketplace concepts.
Difficulty: Easy
10) Greg Williams now has the buying power to purchase the desktop computer that he has wanted for the last six months. Greg's want now has become a(n) .
A) need
B) necessity C) demand D) exchange
E) transaction
Answer: C
AACSB: Analytical thinking
Skill: Application
Objective: LO 1.2: Explain the importance of understanding the marketplace and customers and identify the five core marketplace concepts. Difficulty: Moderate
11) A is some combination of products, services, information, or experiences provided to consumers to satisfy a need or want.
A) market offering
B) value proposition
C) brand positioning D) market segment E) market mix Answer: A
AACSB: Analytical thinking
Skill: Concept
Objective: LO 1.2: Explain the importance of understanding the marketplace and customers and identify the five core marketplace concepts.
Difficulty: Easy
12) Which of the following terms refers to sellers being preoccupied with their own products and losing sight of underlying consumer needs?
A) vendor lock-in
B) social loafing
C) value proposition
D) marketing myopia
E) conspicuous consumption
Answer: D
AACSB: Analytical thinking
Skill: Concept
Objective: LO 1.2: Explain the importance of understanding the marketplace and customers and identify the five core marketplace concepts.
Difficulty: Moderate
13) When marketers set low expectations for a market offering, they run the risk of . A) disappointing loyal customers
B) having to use an outside-in rather than an inside-out perspective
C) failing to attract enough customers
D) failing to understand their customers' needs E) incorrectly identifying a target market Answer: C
Skill: Concept
Objective: LO 1.2: Explain the importance of understanding the marketplace and customers and identify the five core marketplace concepts.
Difficulty: Easy
14) is the act of obtaining a desired object from someone by offering something in return.
A) Valuation
B) Exchange
C) Market offering
D) Confiscation
E) Donation Answer: B Skill: Concept
Objective: LO 1.2: Explain the importance of understanding the marketplace and customers and identify the five core marketplace concepts. Difficulty: Easy
15) A(n) is the set of actual and potential buyers of a product or service. A) market
B) control group
C) subsidiary D) focus group E) audience Answer: A Skill: Concept
Objective: LO 1.2: Explain the importance of understanding the marketplace and customers and identify the five core marketplace concepts. Difficulty: Easy
16) Consumer research, product development, communication, distribution, pricing, and service are all core activities.
A) positioning
B) marketing C) outsourcing D) production E) logistics Answer: B Skill: Concept
Objective: LO 1.2: Explain the importance of understanding the marketplace and customers and identify the five core marketplace concepts.
Difficulty: Easy
17) When are sellers most effective?
A) when they focus more on their specific products and services
B) when they focus more on the price of their products and services
C) when they focus more on the benefits and experiences produced by their products and
services
D) when they focus more on where their products and services can be purchased
E) when they focus more on cost to produce the product or service
Answer: C
AACSB: Analytical thinking
Skill: Application
Objective: LO 1.2: Explain the importance of understanding the marketplace and customers and identify the five core marketplace concepts.
Difficulty: Easy
Refer to the scenario below to answer the following question(s).
Carol Veldt, owner of Seagull Terrace, watched her investment grow from a small, seaside motel to a thriving year-round resort in just a few years. Atop a cliff overlooking the Maine coast, Seagull Terrace had attracted thousands of visitors during summer, but then faced a tremendous downturn in business during winter. "But, given the established industries in the nearby towns, very little year-round competition, and our close proximity to Portland," Carol added, "I couldn't understand why seasonality had to hit Seagull Terrace so hard!"
So Carol spent her first winter devising a new marketing plan. She put together a promotional package designed to attract business travelers year-round. Carol's plan also involved a seasonal promotional gimmick—to be implemented from early winter to late spring—that would attract the same numbers as the large summer crowd. Her idea worked! During her second winter, Carol greeted numerous business travelers—both satisfied repeat guests as well as new guests who had been snagged by her promotional appeals.
"We still have a long way to go," Carol admitted. "Our delicatessen offers entrees that are a part of the local cuisine, but we'd like to expand that. We provide health club privileges off-site, but we'd like to eventually provide our own. These are goals I hope to achieve in a few years. Our first project, however, included a renovation of our guest rooms and I'm quite proud of the results." Carol then added, "Actually there are so many possibilities. With an indoor pool area, I will eventually offer weekend getaways throughout winter."
18) Seagull Terrace offers its customers good accommodations, local delicacies, and amazing seaside views. The overall experience provided at the motel is a part of its .
A) market offering
B) target market
C) market segment
D) product positioning E) marketing mix Answer: A
AACSB: Analytical thinking
Skill: Application
Objective: LO 1.2: Explain the importance of understanding the marketplace and customers and identify the five core marketplace concepts. Difficulty: Challenging
19) Human needs are shaped by culture and individual personality. Answer: FALSE
Skill: Concept
Objective: LO 1.2: Explain the importance of understanding the marketplace and customers and identify the five core marketplace concepts.
Difficulty: Easy
20) The difference between human needs and wants is that needs are not created by marketers. Answer: TRUE
Skill: Concept
Objective: LO 1.2: Explain the importance of understanding the marketplace and customers and identify the five core marketplace concepts. Difficulty: Moderate
21) When backed by buying power, needs become wants. Answer: FALSE
Skill: Concept
Objective: LO 1.2: Explain the importance of understanding the marketplace and customers and identify the five core marketplace concepts. Difficulty: Easy
22) Market offerings are limited to physical products. Answer: FALSE
Skill: Concept
Objective: LO 1.2: Explain the importance of understanding the marketplace and customers and identify the five core marketplace concepts.
Difficulty: Easy
23) An experience such as a vacation can be defined as a market offering. Answer: TRUE
Skill: Concept
Objective: LO 1.2: Explain the importance of understanding the marketplace and customers and identify the five core marketplace concepts. Difficulty: Easy
24) When sellers focus on existing needs and lose sight of underlying customer wants, they suffer from marketing myopia.
Answer: FALSE
Skill: Concept
Objective: LO 1.2: Explain the importance of understanding the marketplace and customers and identify the five core marketplace concepts. Difficulty: Moderate
25) A market is the set of actual and potential buyers of a product or service. Answer: TRUE
Skill: Concept
Objective: LO 1.2: Explain the importance of understanding the marketplace and customers and identify the five core marketplace concepts.
Difficulty: Easy
26) How do suppliers help companies like Walmart maintain consistently low prices?
Answer: Walmart has been able to maintain its promise of providing low prices to its customers
only because of its suppliers who provide merchandise at low costs. Walmart has developed and managed relationships with its suppliers.
AACSB: Application of knowledge
Skill: Concept
Objective: LO 1.2: Explain the importance of understanding the marketplace and customers and identify the five core marketplace concepts.
Difficulty: Moderate
27) What should sellers consider if they wish to avoid marketing myopia?
Answer: Sellers should consider the particular benefits and experiences desired by their customers, and not just pay attention to the specific products they offer. AACSB: Application of knowledge
Skill: Concept
Objective: LO 1.2: Explain the importance of understanding the marketplace and customers and identify the five core marketplace concepts. Difficulty: Easy
28) Briefly compare and contrast the concepts of needs, wants, and demands and provide examples to illustrate your answer. How do these three concepts relate to marketing practices? Answer: Human needs are states of felt deprivation. Needs are a basic part of the human makeup; they are not created by marketers. Humans have a basic physical need for food, clothing, warmth, and safety; a basic social need for belonging and affection; and a basic individual need for knowledge and self-expression. Wants are needs shaped by culture, society, and individual personality. For example, an American needs food but wants a Big Mac and a soft drink. Wants become demands when they are backed by consumers' buying power. For example, an American with ten dollars needs food, wants a Big Mac and soft drink, and demands lunch at McDonald's. Marketers conduct extensive research to understand customers' wants and demands. They then attempt to fulfill customers' wants and demands through their market offerings. AACSB: Written and oral communication
Skill: Concept
Objective: LO 1.2: Explain the importance of understanding the marketplace and customers and identify the five core marketplace concepts. Difficulty: Moderate
29) You are a manufacturer of tents, sleeping bags, and outdoor cooking equipment. How might you go about creating brand experiences for your customers?
Answer: Such manufacturers should focus on the benefits enjoyed through the use of their
products, such as arrangements to visit great outdoor locations, chances for customers to enjoy time with their families, and relive their memories of camping trips.
AACSB: Analytical thinking
Skill: Application
Objective: LO 1.2: Explain the importance of understanding the marketplace and customers and identify the five core marketplace concepts.
Difficulty: Challenging
30) Explain how and why marketers go beyond selling a product or service to create brand experiences.
Answer: Sellers are most effective when they focus more on the benefits and experiences produced by their products and services than on the specific products and services themselves.
Smart marketers focus on creating a brand experience, incorporating several products and services for their customers. By doing so, marketers hope to increase customer satisfaction.
Satisfied customers buy again and tell others about their good experiences. AACSB: Written and oral communication
Skill: Concept
Objective: LO 1.2: Explain the importance of understanding the marketplace and customers and
identify the five core marketplace concepts. Difficulty: Moderate
Conclusion
Principles of Marketing, 19th Edition is a powerful text that teaches you how to thrive in today’s customer-driven world. But to pass the course with confidence, you need more than just reading—you need smart practice.
With this test bank, you’ll be fully prepared for exams, quizzes, and online assignments—and you’ll study with the same materials your professor may be using to write the test.
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