Emerging Technologies and Digitalization: Christian Dior (18 pages)

Introduction This study thoroughly assesses the digitalization of the Christian Dior brand within the context of rising technologies and digitalization. Dior's business strategies and sustainability-focused solutions are also examined, as are the prospects and digital implications on supply networks. The fashion industry propels a sizable portion of the economy. Brands like Dior have been focusing on efficiency and sustainability to keep up with the demands of the modern consumer. Fast shifts in consumer preferences are a significant source of tension in the fashion industry (Donzé & Wubs, 2019). This research examines the creative transformations in the fashion industry. It demonstrates how Dior's use of digital technology can help atomize the conventional manner in maximizing the economy of garment manufacture and distribution. This shift includes efficiency gains, cost reductions, and optimized data management. Organizations in the fashion industry have begun integrating information technology into every phase of the manufacturing process, from raw materials acquisition through final packaging. Previously limited to their local markets, today's consumers can buy from the comfort of their own homes, regardless of their physical location, thanks to advances in communications and transportation technologies. Dior Brand Description The marketing strategy for a luxury brand tend target a narrower demographic than that of a more general brand. Furthermore, uniqueness is the most valuable feature. As one of the most recognized brands in the world, Dior is familiar with this advertising method. The company's advertising has not solely concentrated on apparel bearing the brand's name, but rather on high-end cosmetics as well (Cullen, et al., 2019). This makes its Media Influence.......................................