PepsiCo, Inc. is a multinational American company that deals in myriad kinds of products ranging from food, snack and beverage. Its headquarters is in the Harrison, New York. It was established in the year 1965 and since then it has developed into becoming a global company with its bestselling product being Pepsi, a soft drink (Pepsi, 2020).
The company is among the leading brands in the soda industry. The company spends a lot of money and resources on marketing. It often uses different social media platforms such ass Facebook, Instagram and twitter for promotions and running marketing campaigns. Facebook has proved to be an avenue that offers attractive reach due to its high number of users. As a result, Pepsi uses Facebook to promote their products and drive campaigns.
Marketing campaigns for Pepsi Company over the past two years has always been to develop brand recall and to bring back their customers. Television and radio adverts to create awareness and to remind the customers of their products and plans. On the other hand, the company uses social media platforms to connect with their customers by asking questions and responding to questions that might be of concern. They interact with their customers on social media platforms by asking questions and gifting winners to encourage people to associate themselves with the brand (Pepsi, 2020).
However, in 2018, the company suffered due to a failed advertising campaign. The advertisement showed young people with milquetoast signs. The protestors were happily smiling and laughing. In the advert, a police officer accepts a Pepsi drink from a white woman; Kendall Jenner. The tone of the advert is what made it fail, many people went on social media to criticize the company for encouraging and mocking protests. Also, the notion of white woman and a black police officer was interpreted that the company was making fun of black lives matter.
The company quickly pulled down the advert but their reputation was severely tainted. Marzilli (2018) notes that it took Pepsi nine months for their brand to fully recover. The author notes that the recovery did not do much to stop a long duration purchase consideration slide with the millennials who make up a key metric of probable sales. The advert brought the company’s purchase consideration score among the millennials from 27% to 24 within three months. However, by November, the company has recovered their purchase consideration score (Marzilli, 2018).
Social media has a significant impact on consumer-company relationship. The impact can either be negative or positive. Personally, social media has greatly impacted my relationship with several companies. Personally, the rise of social media has brought me closer to many companies whose products I use. I currently use my banking services often because I am no longer afraid of encountering challenges since I can easily communicate with the company’s’ customer service via twitter or Facebook. I have grown to like companies which are more responsive when asked questions on social media. On the other hand, I have automatically started to dislike companies which ignore my messages or take a lot of time before responding.
There are different kinds of routine requests, however, the most common type of routine request comprise of asking for recommendations, asking for action or recommendation and making claims and asking for adjustments (Freeonlinenotes, 2018). Routine requests used to ask for information or action ought to explain the things that one wants to know or what the person sending the message wants the readers to do. It should also explain the reason for making the request and why it is important that the readers help you.
On the other hand, recommendation requests should start by noting down the things that are being requested and asking the message recipient to write the message. The body of such a message should highlight all the information that the reader would need to know in order to write back the recommendation. The concluding section should have an expression of appreciation and the period that is available for the recommendation to be submitted. In the case of a claim or a request for an adjustment, the routine request should start with a straightforward statement denoting the problem or rather the issue. The body segment should provide a comprehensive explanation of the situation while the concluding section should encompass a polite request to resolve the issue in question (Freeonlinenotes, 2018).
Hello, I recently bought a new phone from one of your shop but the battery is disappointing. It has been clearly written on the label that the phone battery has the ability of lasting for 8 hours while in use and more than 12 hours if not in use. However, this particular phone has been very disappointing and has failed to meet my desired expectations.
I bought the phone on 1st July 2020 from one of your shops located in Broadway Street, New York. The Phone’s model number is A01HKSY66HDM. Even though I was given a warrant that lasts for two years, I went back to the shop on 8th July 2020, a week later but I did not get the help I needed. The customer service was poor and I was kept waiting for almost two hours. I was forced to leave when time was up and the shop was closing. I am afraid that if I stay longer with the phone, it can be subject to an accident and maybe incur physical damage which will render the warranty ineffective.
I had never used your products before and was hoping to get nothing but the best product and service from you. However, I have been disappointed and would like for you to intervene and give me a phone that will match the things that have been written on the label or give me a refund. I am very sorry for bothering you but it is extremely important for me to have a good phone since I constantly use it run my business.
Date: July 18, 2020
To: Whom it may concern,
Subject: Letter of Reference for Alex Floyd
I understand that Alex Floyd is applying for a job with your company as an accountant working with the finance department. I was Alex’s supervisor during his internship with XYZ limited in the accounting department. We worked closely during the six months intern period but we never related on a personal level.
As his supervisor I constantly monitored his work and he performed his work extremely well. He was always punctual when assigned a duty and did his job to expectations. He is very hardworking and often inquires whenever he feels like he needs more information on something that he has been assigned to handle. During the Christmas holiday season, he volunteered extra hours in order to finish the pending tasks in the marketing department. I do not know his relationship with other staff but I highly recommend him basing on his hard work and expertise at what he does.
I recommend Alex for an accounting position at your company. I am very confident that he will be a valuable resource for your company.
Freeonlinenotes. (2018). WHAT IS ROUTINE REQUEST | TYPES OF ROUTINE REQUESTS. Retrieved 18 July 2020, from http://www.freeonlinenotes.net/routine-request/