There are many challenges faced by students across the world. However, one of the leading issues hindering the easy learning process for students is finding the right place and materials for reading. Due to this, I have decided to come up with a website and an application called Passing Grades. It will have thousands of reading materials for college students. Even though there are similar products in the market, it is apparent that these websites and applications are very expensive and most of the students are not able to afford their pricing.
The website and application will have more than 50,000 books. In addition to books, there will be other learning materials such as past examination and assignment papers that college students can use to examine themselves. Moreover, Passing Grades will be offering a bonus plan which will include free paper and resume templates that students can download and make their work easier. Also, within the bonus plan, we will be offering a free plagiarism checker, after completing their assignments, students can log in to the system and check the originality and similarity content of their assignments. This is an important facet since plagiarism is harshly punished by many institutions. However, by using our services, students will avoid facing such consequences.
The website and application will be designed in a manner that students can carry out exams and receive feedback regarding their performance instantly from the application. This is an advantage over our competitors since the other platforms such as Quizlet and Coursehero only offer questions and answers which might not have a significant impact on students who want to test themselves. The idea of providing a platform for students to carry out tests online will be significant in helping students measure their competency before sitting for their actual assignments and exams.
The pricing for accessing the learning materials will be available in two plans; a monthly plan which will be costing $9.99 and an annual plan which will be going for $99.99. Comparing the pricing for this particular venture and those of competitors, it is quite clear that our plan is very cheap and anyone can easily afford regardless of their backgrounds. It is thus appropriate to say that this business targets many students especially those coming from low socio-economic backgrounds.
Regarding production and operation, Passing Grades will be outsourcing learning materials from reputable dealers across the world. We will build a library within our database that will make it easy for students to such for any learning materials of their choice. The books and other learning materials will be updated regularly to ensure that our clients find anything they need. Also, there will be a query section on the website and application where students can request specific reading materials that are not available on the Passing Grades database. Purchasing books is very expensive and many students find difficulties accessing certain books, therefore, through this particular online studying platform, they will be in a position of accessing any reading material just by subscribing to the platform with the stated fee.
Potential competition for this new venture will come from different online study websites and applications. The greatest rivals that Passing Grades will have are Stuvia, Browsegrades, Quizlet and Coursehero. The two are the greatest competitors since they have access to many students across the world compared to others. However, through the bonus, testing platform, and affordable pricing, I am certain that Passing Grades students’ preferred online learning platform.
Advertising is a crucial facet for any business. Since Passing Grades is new, there will be a need for carrying out intense advertising. The advertising will be carried out for six consecutive months from the time when the business will be launched. However, this will not be the end of advertising or marketing the business, the first six months will encompass an intense and vigorous campaign that will be aimed at creating awareness. The advertising campaigns that will be carried out after the first six months will aim at creating awareness, rebranding, remind our potential customers and informing about new products and services. For the first six months, the campaign will solely target at creating awareness. The campaign will be conducted online using different channels.
Creative advertising flyers will be designed and posted on our social media platforms. We will also link up with different influencers who will help spread the message regarding our new business. Also, we will use other pay-plans on social media to promote the advertisement. Weekly, we will be promoting the business on Facebook, Twitter, and Instagram since nearly all students use these platforms. We will also use email marketing whereby student emails will be outsourced from different platforms and notification regarding our new venture will be sent to these target customers. During the advertisement, we will also include coupons to attract many students to our website and application. The application will also be available in Playstore and similar platforms where students can easily download. Therefore, we will promote the app on the Playstore so that it can be easily seen by students.
Passing Grades Social Media Post
New online learning platform is here;
One that considers your financial needs as a student
Don’t be left out
Join our platform and get access to thousands of learning materials at a very friendly fee.